About me

Hi I’m Sarah and I’m so happy you’ve popped by

I always find it strange looking at these “About Me” pages as naturally I tend not to talk about myself but I thought it would be good to share some of my stories so you can get to know me better.

I’m a Scouser and very proud of it. Although I have lived down in the Milton Keynes area for over 30 years, I still call Liverpool home and I’m a huge “Reds” fan.

My parents were trailblazers as one of the first mixed race marriages in Liverpool just after the war. Sometimes I cannot believe that my Mum left Liverpool, newly married, and travelled to Pakistan at the age of 17. Not sure I would let my daughter do that…

I’m married to Graham, another Marketeer and have a son, Sam who is yet again another Marketeer although newly graduated. I also have a daughter, Beth who is studying physiotherapy at Uni who will look after my creaking joints and pains as I get older.

How did I get here?

I’ve worked in Marketing all my career life. I’m a born shopper so retail was always going to be the sector I was drawn to. Working initially with Argos in their Marketing team I was lucky enough to get exposure to so many areas of Marketing. Fun times included being Advertising Manager for 4 years, running many TV, press and radio campaigns (Long before the internet and digital TV started)

Being the paper addict I am, the Argos catalogue was also one of my major Marketing projects and like many I was so sad when the decision was taken to stop printing it. But times do move on.

When it came to planning, I was in my element co-ordinating the Marketing plans for Argos, bringing together all the research, opportunities, ideas, and budgets for the teams to follow. I also really enjoyed the new business development side where we took new retail concepts and services from ideas on paper to launch.

My other business

I’m a strategist, a planner and highly organised. I’m also a huge Stationery fan. So much so I launched Got2Jot as an online store full of stylish stationery, organisational and motivational tools.

When it came to setting up my own business, I’m a firm believer in following your passion. It sees you through the long hours of being a solo-preneur. It also gave me the chance to use all my Marketing skills and knowledge to identify the gap in the market, shaping the brand and ranges to fit the customer needs.

Although Got2Jot is sadly no longer trading, it was through the business that I continually met some fabulous female founders who had also taken the plunge to launch. Often they had a great product or service but really struggled with their marketing, lacked confidence, and rarely got time to think or plan.

I want to help you find the gaps

We can’t all have that Marketing experience behind us, but for me I’m at a stage in life where I really want to help and support small business owners build their own knowledge base and feel secure in their Marketing moving forward.

Understanding what makes your product uniquely different, where are the gaps and the opportunities to grow, who is your dream customer, how to reach them and how do you create a Marketing Plan.

I launched Market Explorers as my Marketing Mentoring business with the purpose of educating, advising, and providing a sounding board, fresh pair of experienced eyes into small businesses.

Your affordable Marketing Mentor

How much time have you wasted sitting on “free” webinars where they give you a snippet of information and then go onto sell you their packages at 4-figure numbers? As small businesses we don’t always have that type of money to invest but that doesn’t mean that you are left stranded.

I really wanted to pitch my service packages at an “affordable” investment for you. Small group workshops where you will learn and be able to apply it directly into your business with interactive, fun sessions bringing the Marketing of your business to life.

For those wanting a more bespoke service and a deeper dive into their business I also offer a 121 service, drilling down into the Marketing opportunities and working with you to create a Marketing plan to bring structure and focus to activities.

If you’d like to find out more about how we can work together see our work with me page.

Ready to start your journey?

Find out more about how you can WORK WITH ME or contact me with your details, and we can have an exploratory call.